Our Core Focus - Social Responsibility

October is Breast Cancer Awareness Month

According to the American Cancer Society, about 1 in 8 women in the United States will develop breast cancer in her lifetime, and more than 280,000 women are diagnosed each year. While breast cancer also affects men, women bear the greatest impact, making awareness, early detection, and community support critical in the fight to save lives. Behind every statistic is a mother, grandmother, sister, daughter, aunt, or friend whose journey matters, which is why campaigns like RCV Loves Pink are so important.

Through the generosity of our customers and collaboration with partners, the RCV Loves Pink campaign has already donated over $50,000 to the fight against breast cancer. These funds go directly to organizations that provide lifesaving research, advanced treatment options, and vital survivor support programs. Every roof replacement proposal signed in October not only protects a family’s home but also contributes to protecting the health and future of countless women and families facing breast cancer.

At RCV, we believe that being a strong business also means being a strong community partner. Our commitment to hosting the RCV Loves Pink campaign each year is part of who we are—neighbors helping neighbors. We are dedicated to continuing this tradition annually, raising awareness and making a real impact in the fight against breast cancer. Together, with the support of our customers and community, we can build more than just stronger roofs—we can help build hope.